A successful Digital Strategy that transforms your business is key to its survival and competitive advantage.

This is class is for leaders that want to develop a Digital Transformation Strategy that positions their business as an industry leader in the digital era.

Technology has been and still is, particularly important to business’ survival and success. Historically, businesses relied on technology to achieve levels of efficiencies that could not be attained through manual and labor-intensive business processes. Nowadays, businesses are using digital technologies not only to achieve unmatched levels of efficiency but also to provide a superior customer experience. Some businesses have even chartered to new frontiers by leveraging digital technologies to create new business models or disrupt existing industries.

The class objective is to equip business executives and leaders with a foundational knowledge of Digital Transformation and provide them with a blueprint to craft their own Digital Transformation Strategy. Having a Digital Transformation Strategy that is aligned to a specific business and its industry is crucial to gaining a competitive advantage in the digital era.

Other than covering the basics of Digital Transformation, leaders will experience real-life examples of Digital Businesses. Finally, they will work on a project using a Digital Transformation Strategy template that they can take and apply it in their business.